As you may know – actually, how could you have missed it? – social media is revolutionising corporate communication channels. Out is the classical one-way information stream that has been the norm for decades. Now its all about two way conversations: as evidenced by the fact that social media is growing much faster than any other communication channel ever has.

Of course, this does not always leave catchup time for communications departments. Marta Majewska, in her blog post, highlights how corporate communications’ use of social media can be likened to a relationship. A two-way thing it should be.

We recommend reading her article, which can be found below. And a tip for all business communicators: use social media to communicate, and not only to advertise. As Marta puts it “You’ll win a lot of hearts”.

Read the article 'Will you be my… Brand?' here:

http://cow-bell.co.uk/2010/05/11/will-you-be-my-brand/