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Gellis has gained comprehensive experience in website analysis. This type of evaluation usually investigates the relevance of the website’s content and features to its targeted audience’s needs, but also aims to identify new approaches for the clients’ online communication strategy.
Gellis’ website evaluation tools vary from user consultations, benchmarking, usability testing and information architecture analysis. The consultants will typically formulate recommendations on all aspects of the website, from the overall objectives to the content, structure, tools and features, visual and verbal identity, use and promotion and periodic monitoring. These recommendations are detailed enough for the client to be able to hand them over directly to another contractor for the redesign of their website.
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