Through its heightened focus on research and intelligence, Gellis ensures that all its recommended actions deliver the anticipated benefits.

We can advise our clients on:

• the most appropriate tools, activities and services to achieve the expected outcomes;
• how to get early indications of progress, or lack thereof, in the achievement of results; and
• how to qualify and quantify the obtained results.

Knowing that different groups of people may have very different perceptions of a same situation, we develop messages which reach the right target groups at the right time and in the right setting. Through our Messaging Architecture tool, we are able to lay out what messages need to be communicated over a period of time – ensuring this maps to public policy or business imperatives thereby achieving a wider and deeper level of buy-in from the intended targets.

Furthermore, in the event the client wish to entrust another consultant for the implementation of the communications programme, Gellis can also assist in the organisation of an open procurement procedure, through the write-up of comprehensive terms of reference, the scheduling and budgeting of activities, the marketing of the invitation to tender, the assessment of bids and the selection of the most competitive contractor.