Gellis has gained comprehensive experience in website analysis. This type of evaluation usually investigates the relevance of the website’s content and features to its targeted audience’s needs, but also aims to identify new approaches for the clients’ online communication strategy.

Gellis’ website evaluation tools vary from user consultations, benchmarking, usability testing and information architecture analysis. The consultants will typically formulate recommendations on all aspects of the website, from the overall objectives to the content, structure, tools and features, visual and verbal identity, use and promotion and periodic monitoring. These recommendations are detailed enough for the client to be able to hand them over directly to another contractor for the redesign of their website.

Gellis uses Result-Based Management methods for the evaluation of communications programmes. RBM is a management strategy or approach by which an organisation ensures that its processes, products and services contribute to the achievement of clearly stated objectives. RBM provides a coherent framework for strategic planning and management by learning and accountability.

This contributes to:

• defining realistic expected results and monitoring progress toward the achievement of these results;
• integrating lessons learnt into management decisions; and
• reporting on performance.

As explained above, the focus is often on reaching a complete understanding of the outcome of the activities, and further to that their impact on the stakeholders’ perception of a client’s activities. The evaluation can be conducted through stakeholder consultations, opinion polls, focus groups, benchmarking, etc.